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Honda to apply more Acura branding with MSR in IndyCar
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Honda to apply more Acura branding with MSR in IndyCar
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The RACER Mailbag, April 22
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INSIGHT: Sponsorship industry – Fill the void

Industry

INSIGHT: Sponsorship industry – Fill the void

By Ken Ungar - Apr 15, 2020, 12:58 PM ET

We face a health crisis. It will significantly disrupt the way we live. With its close natural tie to sports, the sponsorship industry felt the early sting of event postponement and cancellations. As millions hunker down in their homes facing self-isolation, self-quarantine or lockdown, everyone ponders “what’s next?”In our first...

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